Along many paths in the countryside, and in some urban neighborhoods, there are sacred spots at the base of trees, or small stones set in niches, or simply made statues with flowers or a small flame burning in front of them. These are shrines for deities who are locally honored for protecting the people from harm caused by natural disasters or evil influences. Worshipers often portray these protectors as warriors, and, in some cases, they may be traced back to great human fighters who died for their village and later became immortalized. In South India, there are thousands of hero stones, simple representations of warriors on slabs of stone, found in and around agricultural settlements, in memory of nameless local fighters who may have died while protecting their communities hundreds of years ago. At one time, these stones may have received regular signs of devotion, but they are mostly ignored in contemporary India. In the fields on the outskirts of many villages, there are large, multicolored, terra-cotta figures of warriors with raised swords or figures of war horses; these are open-air shrines of the god Aiyanar, who serves as the village protector and who has very few connections with the great tradition of Hinduism.

Local deities may begin to attract the attention of worshipers from a wide geographical area, which may include many villages or neighborhoods, or from a large percentage of the members of particular castes, who come to the deity seeking protection or boons. These deities have their own shrines, which may be simple, independent enclosures with pillared halls or may stand as separate establishments attached to temples of Shiva, Vishnu, or any other great god. Deities at this level attract expressive and ecstatic forms of worship and tend to possess special devotees on a regular basis or enter into their believers during festivals. People who are possessed by the god may speak to their families and friends concerning important personal or social problems, predicting the future or clarifying mysteries. These local gods often expect offerings of animals, usually goats or chickens, which are killed in the vicinity of the shrines and then consumed in communal meals by families and friends.

In the twentieth century, there has been an increase in the number of new, regional gods attracting worshipers from many different groups, spurred by vast improvements in transport and communication. For example, in the hills bordering the states of Tamil Nadu and Kerala is a shrine for the god Ayyappan, whose origin is uncertain but who is sometimes called the offspring of Shiva and Vishnu in his female form. Ayyappan's annual festival is a time of pilgrimage for ever-growing numbers of men from throughout South India. These devotees fast and engage in austerities under the leadership of a teacher for weeks beforehand and then travel in groups to the shrine for a glimpse of the god. Bus tickets are hard to obtain for several weeks as masses of elated men, clad in distinctive ritual dhotis of various colors, throng public transportation during their trip to the shrine. In northwestern India, the popularity of the goddess Vaishno Devi has risen meteorically since independence. Vaishno Devi, who combines elements of Lakshmi and Durga, is an extremely benevolent manifestation of the eternal virgin who gives material well-being to her worshipers. One million pilgrims travel annually to her cave shrine in the foothills of the Himalayas, about fifty kilometers north of the city of Jammu.

Since the 1950s, the most spectacular example of a deity's increasing influence throughout northern and central India is the cult of Santoshi Ma (Mother of Contentment). Her myths recount the sufferings of a young woman left alone by her working husband and abused by her in-laws, who nevertheless remains loving and faithful to her man and, by performing simple vows to the goddess (fasting one day every week), eventually sees the return of her now-rich husband and moves with him into her own house. Santoshi Ma, thought to be the daughter of Ganesh, is worshiped mostly by lower middle-class women who also pray for material goods. In the 1980s and early 1990s, her shrines were spreading everywhere and even taking over older temples, aided by the release in the 1970s of an extremely popular film version of her story, Jay Santoshi Ma .

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Source: U.S. Library of Congress