|Peru Table of Contents
The AP and the PPC together provided the organizational basis for Mario Vargas Llosa and his independent Liberty Movement (Movimiento de Libertad). Vargas Llosa, who entered politics to protest García's nationalization of Peru's banks in 1987, started out as an independent, backed by the Liberty Movement. In late 1988, however, Vargas Llosa made a formal alliance, known as Fredemo, with the AP and the PPC, because he felt this provided him with a necessary party organizational base. By doing so, he alienated several members of his own coalition, including one of his primary backers, Hernando de Soto, who felt that Vargas Llosa was allying with the "traditional" right. Analysis of the electoral results indicated that the majority of voters were also reluctant to support Peru's traditional, conservative politicians. The Fredemo campaign spent inordinate amounts of money on advertising--US$12 million, versus US$2 million spent by the next highest spender, APRA. This, in conjunction with the use in television campaign advertisements of white, foreign-born singers, revealed how these parties continued to represent the interests of the nation's elite, who were of European ancestry, and how out of touch they were with the nation's poor, who were of indigenous heritage.
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Source: U.S. Library of Congress